Website Page Views and Facebook Reach Through the Roof for Mercer County Italian American Festival!
Our marketing for the 2016 Mercer County Italian American Festival generated 2.5 million page views on the festival's website and reached 275,000 facebook users during the week leading up to the festival. Good work team!
Barry Featured in UMass Lowell Alumni Magazine
Hey, Barry was featured in the UMass Lowell Alumni Magazine for his volunteer work as Area Coordinator for the newly formed Pennsylvania Southern New Jersey Alumni Chapter. Congratulations Barry.
Teen Arts Festival Grows Under Second Story Productions
In 2015 Second Story Productions assumed management of the Teen Arts Festival in Mercer County, New Jersey. With only three and a half months to produce the event, our team handled event logistics, booked master class and workshop leaders, and handled school relations and registration. The end result...the event went off without a hitch and we increased participation by 140%! Amazing? Maybe. Routine? It's what we do!
The Mercer County Teen Arts Festival is held on the campus of Mercer County Community College. The event is open to all Mercer County public, private, parochial and home school students in middle and high school. Students participate in performance seminars, critiquing sessions, master classes and workshops in media and visual art, dance, drama, vocal and instrumental music, film and creative writing.
Investors Bank Signs Multi-Year Agreement to “Present” Mercer County Italian American Festival
Following their merger with Roma Bank, Investors Bank has amplified their partnership with the Mercer County Italian American Festival with a multi-year agreement to be the Presenting Sponsor of the festival. As part of the agreement Investors Bank has also retained their Title Sponsorship of the main stage – the Investors Bank Stage. With this new partnership, Investors Bank gains a much higher level of visibility and benefits from the festival and the Mercer County Italian American Festival receives increased support from Investors Bank. The partnership includes behind the scenes support from the bank as well.
Bud Light Signs On as Official Beer of the Mercer County Italian American Festival
In a multi-year agreement, Bud Light takes over for sister brew Michelob Ultra as the Official Beer of the Mercer County Italian American Festival. Previous beer agreements have been on a year to year basis. This five year agreement allows the festival to promote Bud Light year round and turns the sponsorship into a partnership.
Barry Chiorello’s Second Story Productions, LLC Wins Third International Award in the IFEA/Haas & Wilkerson Pinnacle Awards Competition
We won another! We at Barry Chiorello’s Second Story Productions, LLC have won our third international Pinnacle Award from the International Festival and Events Association (IFEA) in the IFEA/Haas & Wilkerson Pinnacle Awards competition. The Haas & Wilkerson Pinnacle Awards recognize outstanding accomplishments for festivals and events around the world. Barry Chiorello’s Second Story Productions, LLC received a SILVER AWARD for BEST NEW PROMOTION. So nice to be recognized for our work.
Barry Chiorello’s Second Story Productions, LLC Wins Two International Awards in the Prestigious IFEA/Haas & Wilkerson Pinnacle Awards Competition
We won! Barry Chiorello’s Second Story Productions, LLC recently won two international Pinnacle Awards from the International Festival and Events Association (IFEA) in the prestigious IFEA/Haas & Wilkerson Pinnacle Awards competition. The Haas & Wilkerson Pinnacle Awards recognize outstanding accomplishments for festivals and events around the world. Barry Chiorello’s Second Story Productions, LLC won a SILVER AWARD for BEST AD SERIES and a BRONZE AWARD for BEST NEW PROMOTION. Both awards were for the “My Story Growing up Italian” promotion which we created for the Mercer County Italian American Festival.
“In listening to the stories my grandfather and father used to tell, I realized that most everyone had a story. By giving people, the festival’s potential attendees, a chance to share their stories, we could not only help them preserve their family memories, we could also add value to our media partner, increase credibility of the festival as a cultural event, drive people to the festival website, and generally increase awareness of the festival” noted Second Story Productions president Barry Chiorello.
The Pinnacle Awards competition draws entries from among the world’s top festivals and events. Winning entries came from organizations as diverse as the Cherry Creek Arts Festival in Denver, CO; the Kentucky Derby Festival in Louisville, KY; Baekje Cultural Festival in South Korea; the Ludwig Van Beethoven Easter Festival in Krakow, Poland; and Rotterdam Festivals in Rotterdam, The Netherlands.
The International Festivals & Events Association (IFEA) is the premiere trade association for festival & event professionals worldwide. In partnership with global affiliates, the association offers a complete source of information and education for the festivals and events industry.
For more information on this award winning promotion and how we can help grow your event, call Barry Chiorello at 609-695-5007 or email at barry@barrychiorello.com.
Barry Chiorello and Second Story Productions Manage Kids Rockers Ernie & Neal
Barry Chiorello and Second Story Productions sign-on to manage and book Ernie & Neal, the outstanding children’s music performers from the Philadelphia Region. Labeled as “Music for the Young Mind,” Ernie & Neal have performed for the Easter Egg Roll at the White House, on XM Satellite Radio’s “Rompus Room” live, and WXPN 88.5 FM’s Kid’s Corner live. Songs from their five CDs receive regular airplay on kids’ radio shows around the country.
“After working with them on some of my children’s events, we got along so well, and had the same work ethic – giving people more than they asked for, working from the heart - we decided to explore working together on a more regular basis and hence the relationship was formed,” said Chiorello. These guys are the real deal. They have integrity, they are talented, and they are truly a pleasure with whom to work.”
Chiorello has managed bands in the past, both cover and original, and has been booking bands for his clients’ events since he started Second Story Productions.
Second Story Productions Produces “Best Ever” Arts in the Park Arts Festival
“I’ve attended this event all three years and this is the Best one ever.”
from festival attendee survey
Second Story Productions was hired to manage the Third Annual Arts in the Park Arts Festival in Highland Park, New Jersey. We grew the number of juried artists by 50% to 76 artists and the attendance by 65% to 10,000. We booked all the entertainment and created a Main Stage and Café Stage on which musicians performed. Food vendors, also the responsibility of Second Story Productions, offered a wide range of ethnic cuisine.
Behind the scenes, Second Story Productions improved the operations of the event, receiving accolades from our client and festival presenter, Main Street Highland Park, “Gotta tell you how nice it is to know these things are being handled so professionally. Thanks!”
Barry Chiorello’s Second Story Productions Receives Two Middie Awards from the International Festival & Events Association
Trenton, NJ – Barry Chiorello’s Second Story Productions has received two Middie Awards from the International Festival & Events Association in recognition of their outstanding work in the festival and events industry. They have received a gold award for the website which they developed in conjunction with Aregnano Design for the Mercer County Italian American Festival. They have received a silver award for the sponsor solicitation package which they created for the Mercer County Italian American Festival. |
 Barry Chiorello (right), President of Second Story Productions, LLC, receives the first of two Middie Awards from IFEA President Steve Schmader. |
Located in Trenton, New Jersey, USA, Barry Chiorello’s Second Story Productions, LLC is a full service Festival and Events agency specializing in Strategic Event Design, Event Management, Event Marketing, Sponsorship Development & Sales, and Event Consulting and Coaching.
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